Consulting

GLUE provides over 15 years of experience across a diverse mix of industries and disciplines, which equips the agency with the resources, processes and creative strategies required to increase brand awareness or operational effectiveness for its clients. The agency is strong at helping clients identify both long and short-term vision and equipping clients with the blueprint that they need to shatter expectations. GLUE's insight, vision, and direction has guided individuals and corporations to multi-million dollar opportunities and success across multiple platforms.

Project Management

GLUE assembles cross-functional teams for the effective execution of various large scale projects and campaigns. The agency functions as the conduit between all key stakeholders and utilizes its proprietary management tools to ensure that project timelines and budgets are respected, solutions developed are innovative and results are effectively measured. GLUE's Stick Method™ allows the company to identify and maximize our clients assets, as well as leverage GLUE's resources which for one client increased the media value of the project GLUE managed by $3,000,000, with no incremental dollars spent.

Public Relations

GLUE employs a multifaceted approach to public relations by developing campaigns that have a unique and effective mix of traditional public relations outreach, strategies for digital and social media and experiential components that yield maximum results. The agency focuses on fostering meaningful consumer and media engagement and ultimately building lasting relationships. GLUE clients have graced the pages of national publications like USA Today, JET, and Vibe Magazine, digital properties of networks like BET and an array of television, radio, print and digital outlets in all top 10 media markets.

Celebrity Procurement

GLUE leverages its access and relationships with internationally recognizable celebrities, dignitaries, influencers, tastemakers, high profile individuals, and local personalities to increase the value and media exposure of event properties and marketing campaigns though celebrity and talent integration. GLUE has secured over 500 celebrities and talent and has a 100% procurement rate.

Partnership Brokering

At the core of GLUE’s competencies is the company’s aptitude for developing viable partnerships for products and personalities. From facilitating celebrity endorsement deals to negotiating multi-year contracts between corporate brands and municipalities, the agency is capable of bringing entities “to the table”, creating "win-win" business approaches, and developing strategies that get deals done. GLUE has brokered book deals, corporate and business partnerships, celebrity endorsements and appearances that are valued at more than $25 million.

Event Management

GLUE provides comprehensive event management services that include the creation of unique and innovative event concepts, coordinating all logistical components, securing event staff, supervising all production elements, activating sponsorships and much more. The company is skilled at expanding the client’s original vision with additional activation components that enhance the consumer experience. GLUE has never exceeded a client budget and has an 80% activation rate of executing the event under budget.